Big Jack’s Factory & Big Company Launches a New Generation of Virtual Ambassadors

​MONTREAL, Canada, June 6, 2019 – With the emergence of new virtual models on social media landing brand sponsored communications, Big Jack’s Factory and Big Company are launching a new service of Virtual Ambassadors character design and unique content production for announcers.

With a strong experience in 3D modeling, animation, video production and photography, the agency based in Montreal (Canada), Lyon and Paris (France) has delivered successful projects for Disney and a Japanese entertainment group with livemotion capture and real time 3D animation using video game engines and is now offering a new generation of animated virtual models.

A CASE STUDY LAUNCHED IN JUNE

During the first week of June, the agency is bringing Lyvia to the World, a virtual social influencer with a passion for music and urban culture, which will serve as a case study to demonstrate the potential of the concept. Lyvia will perform interviews with attendees of E3 in Los Angeles June 11-13 which will be broadcasted on her Instagram, Facebook and YouTube pages under the name The Real Lyvia.

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@thereallyvia

During the first week of June, the agency is bringing Lyvia to the World, a virtual social influencer with a passion for music and urban culture, which will serve as a case study to demonstrate the potential of the concept. Lyvia will perform interviews with attendees of E3 in Los Angeles June 11-13 which will be broadcasted on her Instagram, Facebook and YouTube pages under the name The Real Lyvia.

The service is designed for brands and their creative agencies that are looking for a different way to deliver content to their audiences by mixing technology and creativity. Content will be produced in the agency’s studios in Canada and France. The US market will be serviced from the group’s commercial address in New York.

Productions can be made in full CGI environments or hybrid compositions.

+ Super-Realistic photography
+ Pre-recorded videos
+ Live broadcasting
+ Community management

A NEW WAY OF COMMUNICATING

@thereallyvia

This is a great advantage for brands to be able to literally create their own ambassadors, with their style and being able to control their personality, communications and interactions with the audience, based on brand strategy. The service is composed of two phases which are character design and then content production. Media buy and production become the two main costs to generate a campaign since there are not rights and buyouts.

For Jean-Francois Leclair, General Manager of the Montreal studio, this is just the beginning: “ We are hoping to see in a near future virtual ambassadors driven by artificial intelligence (AI) to be able to generate conversations and create genuine engagement with the communities brands are trying to communicate with by writing or speech synthesis. The objective is to stay relevant and coherent with the interests and the social codes of the members and influencers within that community. This is a challenge for real humans.”

Big Jack’s Factory and Big Company are partner studios specialized in commercial video production. With three studios in Montreal, Lyon and Paris, the agency offers live action video, 3D modeling, animation, graphic design, photography and interactive content production.

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“Big Jack’s Factory & Big Company Launches a New Generation of Virtual
Ambassadors”
Source:
 
Jean-François Leclair, Producer – General Manager, North America
Big Jack’s Factory, Inc.
jfl@bigjacksfactory.com
+1-514-850-1370
 
Stéphane Dalbec, Founder – General Manager, Europe
Big Company
sd@bigcompany.fr
+ 33 04 37 65 07 95
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